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Management of Electronic Media (with Infotrac) [With Infotrac]

MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

ISBN 0534563996
ISBN13 9780534563998
Publish Date January 1st 1997
Authors Alice Hoffman